Blog Details

• Jan 26, 2025 |

The souk, a space of creativity and heritage

At the heart of the Moussem, the traditional grand souk becomes a living gallery of what the region produces most authentically: Berber weavings, pottery, jewelry, musical instruments, local products. This is not a classic commercial fair, it's a space for showcasing manual knowledge, where each object tells of an origin, a technique, a family.

Artisans in the spotlight, territories in the light

For many artisans, exhibiting at the Moussem is a rare chance: that of confronting their know-how with a national audience, selling without intermediaries, and establishing direct commercial relationships. The Moussem then becomes a unique marketing stage, which strengthens rural microeconomies while disseminating products rooted in local culture.

An economic identity to activate

This craftsmanship should not only be seen as decorative or folkloric: it is a vector of sustainable development, a pillar of the social economy, and a central element of the territory's brand image. By focusing on this know-how, the region asserts a strong, creative, and authentic identity — ready to seduce well beyond its borders